Service 06

Email Campaigns

Newsletters, drips, and one-time blasts your database actually opens. We write B2B email copy that converts — with 44% average open rates and sequences built for every stage of your funnel.

44% Avg open rate (industry avg: 21%)
8.3% Avg click-through rate on campaigns
4–8 emails Per nurture drip sequence delivered
$36:1 Average email marketing ROI (industry)
The Problem

Your email list is an asset you're not activating.

Most B2B companies sit on thousands of contacts — past leads, event attendees, trial signups — and send them nothing, or batch-blast generic newsletters that get ignored and eventually unsubscribed.

Email done right is the highest ROI channel in B2B. We write campaigns that feel personal, segment intelligently, and guide readers toward your conversion goal — whether that's a demo, a trial, or a call.

📰
Newsletters & Blasts

Regular sends to your full database — featuring content, updates, and offers written to engage, not just inform.

🔄
Drip Sequences

Automated nurture flows triggered by signup, trial, or behaviour — moving leads through your funnel while you sleep.

Our Approach

How We Build Your Email Engine

🗂️
List Segmentation

We audit your existing database and segment by ICP tier, funnel stage, and engagement level before writing a single word.

✍️
Campaign Copywriting

Every email is written for one goal. Subject line, preview text, body, and CTA — all optimized for opens, clicks, and replies.

⚙️
Automation Setup

We build drip sequences in your existing ESP (HubSpot, Mailchimp, ActiveCampaign, etc.) — fully automated and trigger-based.

📊
A/B Test & Report

We test subject lines, send times, and content formats — monthly reports show opens, clicks, conversions, and revenue influenced.

What You Get

Monthly Deliverables

List audit & segmentation strategy
2–4 newsletter or blast campaigns
1 drip sequence (4–8 emails) per quarter
A/B subject line testing on every send
Email copy aligned to content calendar
ESP setup & automation configuration
Deliverability monitoring (bounce/spam rates)
Monthly performance report
FAQ

Common Questions

We work with HubSpot, Mailchimp, ActiveCampaign, Klaviyo, Brevo, and most other major ESPs. We can also recommend and set up a new one if you don't have one yet.
We provide copy and layout direction. For custom-designed HTML email templates, we can build these as a one-time setup fee. Most campaigns use clean text-based formats which consistently outperform heavy HTML in B2B.
Email works at any list size — the quality of copy matters more than volume. We also build list growth strategies (lead magnets, content upgrades) to grow your database as part of the engagement.
Yes. Outbound Campaigns target cold prospects who don't know you yet. Email Campaigns target your existing database — warm leads, past customers, newsletter subscribers, and trial users.
Pair With

Services That Feed Your Email List

Get Started

Ready to Activate Your Email List?

Book a free email audit. We'll review your current campaigns, open rates, and automation — and show you exactly what's holding performance back.